As they say, when in Rome… Well, since we were in Mexico, we figured we had to have tequila. Where better to do that than the town where it all began. Tequila tasing in the town of Tequila is a great spot for this truly Mexican experience.

There are many large, industrial tequila distilleries in the region, but we wanted to visit some smaller, family run ones. We found a tour in Guadalajara that would take us to two small tequila distilleries, a shop, a pub as well as the town of Tequila.

The family run businesses were housed in beautiful old haciendas. They have old wooden balconies and were decorated with antique furnishings. Both had been in the industry for generations and were proud to carry on the family tradition.  

At our first tasting, tequila connoisseurs taught us the proper technique. It involves swirling the tequila, inhaling as you sip and exhaling as you swallow. Exhaling decreases the burning feel in your throat and releases a lot of the alcohol. Surprisingly to us, there was no licking salt off your hand or sucking on a lime. Also different is that the tequila was sipped, not shot.

Both the distilleries and the shop were very generous with their pourings. When we saw the sizes of the glasses, we were worried we wouldn’t make it to the next tasting because we’d fall asleep in the van. This new technique though, allowed us to have several glasses of tequila that afternoon without feeling inebriated.

After a few samples, is was time to learn how tequila is made. Blue Agave is a succulent that grows best at elevations around 1,500 m (5,000 ft). It is used to make mezcal and tequila. It’s not surprising then that the fields around the town of Tequila are carpeted in the blue plant. When they are 5 years old the agave sprout a tall flowering stalk. This stalk takes the sweetness out of the plant though, so tequila producers cut it off. New crops can be planted by using the flowers’ seeds but more commonly farmers use shoots cut off from older plants.

The plants are not harvested until they are 7 or 8 years old. When ready, the inner core, called the pineapple, is harvested. Historically, pineapples were steamed over a fire for a week. Some artisan distilleries still do this, but most today use steamers which take only 1-3 days.

After steaming, the pineapples are the consistency of a mushy pulp which is squeezed to extract a very sweet juice.  Today there is a machine to do this, but in the old days they used a stone grinder pulled by a mule. As they worked, the mules would often poop in the pineapple mush. The stool was left in the pulp because it added bacteria and flavour to the tequila. Don’t worry, that technique is no longer used.

The extracted juice is fermented for 36 days to produce mezcal or pulque. This is what the Mexicans drank for generations before the Spanish arrived. The Spanish apparently didn’t like mezcal so experimented with different methods to improve the drink. They found that distilling it was the best option.

Today, after two distillations, some tequila is bottled right away, the rest is kept in casks for months or years. The distilled drink was originally called it Mezcal Vino (Mezcal Wine) and was marketed as having medicinal benefits. That must have been a good way to increase consumption.

At our tastings we tried Blanco, which is not aged, and progressed to older tequilas. We usually preferred a middle-aged samples because they were smoother.  They also gave us samples of cream and coffee flavoured tequila and even beer made with tequila. The sweet drinks are very tasty and would easily compete with the well-known liqueurs.

Along the tequila trail there are a few bars that are very popular. At one the favoured drink is called Cantarito. It’s made with tequila, orange and lime juices and Squirt (like Fresca) and is drank in a large clay pot. Other people in our group loved it, but we were glad we shared one pot between us.

Neither of us are big tequila drinkers, but sampling them as we did gave us a better understand of the popular drink.

The drink got its name from the town of Tequila. The distilled drink was originally called Mezcal Vino (Mezcal Wine) until the early 1900s when the name changed to tequila.

The town of Tequila is one of many Pueblo Magicos in Mexico. It is much cuter than many of the Pueblo Magicos we’ve seen, but it does seem to exist for the sole purpose of tourism. Colourful streets surround the main square and every single block has at least three stores selling tequila. In the main plaza instead of food stalls, there are tequila stalls.

Taking the most prominent position in the square is the 18th century Our Lady of the Purísima Concepción Church. The old stone building carries on a tradition that began during the 20th century Cristero War. The war was between the government and the church. In this custom, at 9 in the evening, everyday except Sunday, church bells are rung three times. Upon hearing the bells, locals would stand, face toward the church and tilt their head to receive the priest’s blessing. This tradition continues in Tequila today, but unfortunately we weren’t there the evening to see it.

Across from the church is the 17th century Capilla del Antiguo Hospital de Indios.

Mariachis are said to have their origins in this region of central Mexico. There were many mariachi bands playing in the bars and on street corners in Tequila. They were likely there because Tequila is filled with tourists, rather than to commemorate these roots.

If you have your own car you could easily drive to Tequila from Guadalajara. When in town you can join a tour of distilleries. It would be a nice place to spend the night too as there are many restaurants and a few small hotels. An easier option is to take a tour from Guadalajara. We took one from our hotel and were very pleased with the service. Some prefer to take the Jose Cuervo Express Train. It’s a full day tour from Guadalajara to Tequila.

The main city to access Tequila is Guadalajara, 60 km away. The city was named after the Spanish hometown of conqueror Nuño de Guzmán. It was likely a very grand city at one time, but today it is a little rough. We strolled through its historic plazas admiring the grand old buildings, trying to imagine how this city may have once appeared. 

The two side-by-side squares of Plaza de Armas and Plaza de Guadalajara show off the cathedral, government palaces and other elegant buildings. We were there in the late afternoon so the sun made many of the buildings glow.

A few blocks away are Los Dos Templos (The Two Churches). As the name suggests there are two colonial churches in one small square.

In addition to the squares there are other heritage buildings scattered throughout the city centre. You can safely walk in this area, but a few blocks away, the streets look quite a bit more rundown and there are a few questionable characters lurking about so take care. 

We travelled to Guadalajara because we wanted to visit Tequila. It isn’t a bad city, but there’s really not enough places of interest to be a destination on its own.

One of the only times we’ve ever had a problem with international ATM machines occurred in Guadalajara. We attempted to withdraw money from a Santander Bank ATM. After putting in our PIN and following the prompts, the ATM did not dispense money. Checking our on-line bank account we noticed that Santander actually did withdraw money from our account, but didn’t give it to us. After months of investigation by our Canadian bank, this money was returned. We have since discovered that it is a common occurrence with Santander ATMs in Mexico. Our advice is to avoid Santander Bank when travelling.

As the capital of the state of Jalisco, Guadalajara is easy to reach. It has a large airport and a well maintained toll highway that travels between it and Mexico City. There are many buses that travel between the Guadalajara and other major cities such as Guanajuato, San Miguel de Allende as well as to the beaches of Sayulita and Puerto Vallarta.

The streets around Los Dos Churches and Plaza de Armas seemed to be relatively safe during the day and evening. There are a wide range of hotels in this area but we could only find a few restaurants. If you are able, it may be nicer to stay in Tequila than Guadalajara.

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Fediverse reactions

98 responses to “Tequila Tasting in Tequila”

  1. Thanks for these photos and the stories. They brought back fond memories of my visit to Guadalajara several years ago. I still have my unopened bottle of tequila that was bought as a souvenir.

  2. I love these types of local tours and good on you for going with the smaller family distilleries. Thanks for the info on the process and perhaps when the donkeys were used, one could truthfully say, This stuff tastes like S—. Nice shots of pretty towns, tourist traps or not. Happy Friday Maggie. Allan

    1. Thanks Allan, I didn’t even really like tequila before, but learning how to drink it properly made a difference and it didn’t taste at all like a donkey had pooped in it 😊 Maggie

  3. That is cool to see how tequila is made. I don’t think I would’ve lasted long on that tour haha but a margarita is my favorite beverage.

    1. They teach you how to drink it so you don’t really get drunk. It’s all in the exhaling. I really didn’t think I’d last either, but I did. Thanks Lyssy, Maggie

  4. You got me at the title! I’ve had a few Tequila Slammers in my time…under duress of course. 😉

    Love the photos of this great write-up.

    1. Haha, thanks Nilla, it was a memorable day 😊

  5. I’m not interested in doing shots but while in Mexico I enjoyed sipping tequila in a few places. I feel the same about other strong spirits – I drink them for the taste not the sudden hit of alcohol, so I never down them in one go. I’m going to experiment with your advice about breathing out as you swallow! I’m rather glad to hear they no longer include the mule poop in the recipe however 😆

    1. The exhaling as you swallow seemed to work for us and actually allowed me to enjoy the taste more. But yes, glad I didn’t have to taste donkey poop 😊

  6. So interesting!
    As ever, your information is really great and the photos are gorgeous

      1. As ever, you’re most welcome!

  7. My understanding is that the addition of salt and lime to tequila is to mask the flavour of the poorer quality brands, or that’s how it started. Yes, the better quality brands are meant to be sippers, not shots. The inhale/exhale technique is also used for wine tasting, too. Beautiful illustrative photos, Maggie, and a very enjoyable post. Cheers.

    1. That’s what they say, but apparently today even the lesser quality ones shouldn’t need the salt and lime. I’ve never done the exhale technique with wine, I guess because I like the taste 😊

  8. Fun and informative post, Maggie. Dang it, now I need to go down and make myself a margarita. Salud!

    1. That’s right, and it’s Friday!!

      1. My margarita with Jose Cuervo mix was not as good as I had hoped. Now to find a Mexican restaurant or a good bar!

  9. Oh now that sounds like riot of a good time tour 🙂 Also the cities themselves seem really beautiful

  10. That was interesting information and history about Mezcal and Tequila. Thank you for the warning about Santander Bank. Your photos are great, as usual.

    1. Thanks! We have read many accounts of problems with Santander, of course all after it happened to us 😊

  11. I like the sound of the coffee flavoured tequila. And now I’ve got Guadalajara won’t do singing in my head. I loved Steely Dan.

    1. It won’t do! I actually know Steely Dan, but didn’t know this song. We just listened to it. The tequila coffee liqueur was very good. 😊

  12. I am embarrassed to say that after dozens of trips to Mexico (including many days in Guadalajara), years of living in Texas, many bottles of tequila in our house from Mexican friends and colleagues, and yesssss, a fair number of “tastings” and many, many margaritas, I never even knew there was a town called Tequila, let alone all this other history! Thanks for educating me … I’m sure the tequila will go down even more smoothly next time!

    1. Oh funny! Especially since you’ve been to Guadalajara! Next time…😊

  13. Oh what a delightful way to sample tequila Maggie. 🥃🍸🥃 Of course your photos are spectacular as always my friend. 🎆📸✨ Cheers! 🥂

    1. It was a great day! I was a little nervous at the start thinking I would fall asleep mid tour, but it was good 🍸

      1. How awesome Maggie. Good thing you didn’t overindulge with those tequila shots! LOL 😂🍸😜 Cheers my friend. 🥂

  14. I love margaritas. Tequila does not love me. I have to sip slowly, and can only have one. Fun and beautiful post, Maggie.

    1. The exhaling trick saved me, otherwise I would have been fast asleep!

      1. What is the exhaling trick, Maggie. If you tell me, we can go drinking together. 🙂

        1. Sounds good!! But it’s not really a trick. Inhale as you sip, exhale as you swallow 😊

          1. Does that help with the “side effects?”

          2. Yes, a lot!!😊😊

  15. I like the architecture of Guadalajara. Thanks for the tip about Santander, it’s never happened to me in Mexico, but I generally avoid withdrawing money abroad.

    1. We have had problems with our Visa so usually prefer ATMs to credit cards. Now I’m not sure what we’ll do!

  16. It seems fitting to go for a tequila tasting in Tequila. Good call on picking one of the smaller family run tours. I didn’t know that about how exhaling decreases the burning sensation in your throat. I also didn’t know much about how tequila was made. So thank you!

    1. I didn’t know much about tequila either. I didn’t write, but we were the only non- Mexicans on our tour so it was quite lively and fun!!!

  17. Tequila and Guadalajara are such different cities. Tourists might have to first visit Tequila, imbibe, and then enjoy the rougher Guadalajara. 🙂

  18. If I tried tequila even today, I’d be thinking about that mule poop. Thanks for the heads up about the ATMs although I have been warned by my bank never to use a debit card anywhere in any country. I’ve only had to in Taiwan because so many places wouldn’t accept a credit card.

    1. The mule poop is pretty disgusting isn’t it?! We have never had a problem with our bank cards before but have had problems with credit cards so don’t like to use them. Not sure what we’ll do now. Maggie

  19. Enjoyed the article! My favourite tipple is Mezcal. Most of the artisan producers are from around Oaxaca. Most are very small in size and production…..and still use horses or mules to crush the agave. Was thinking of doing a post on my favourite drink but you have beaten me to it. As usual, you have loads of interesting information too. Me, can’t remember the info…….. too much Mezcal, I guess!!!!!!

    1. Well you know what’s in your mezcal then it mules are crushing it!! You can still do mezcal, we just did tequila. 😊

  20. So interesting to see how tequila is made. The blue agave plants are pretty cool!!

    1. When you see the plant you wonder how they ever thought they should drink it?!!!

  21. I was in Vilnius in 2006, when Tequila made it to the World Heritage List of UNESCO … The support team distributed some samples. I remember the small bottle with the cap in shape of a mexican sombrero 🙂

    1. And did you like it??

      1. I liked the enthusiasm of the team. The beverage did not impressed me much, to be very frank … But is just me, i do not drink strong liquors and if i do, i think i would prefer a good “palinca” (Romanian/Hungarian spirit – i hope you tasted some good one when touring in Transylvania).

        1. We had a lot of palinka and liked it a lot more than tequila too 😊

  22. We’re headed to Mexico in March, so I appreciate the warning about Santander Bank. I’m not sure I like straight tequila well enough to do a tasting, but I might change my mind if I found myself in Tequila! That needs to go on my What to Eat Where List! But donkey poop? I wonder what flavor it imparted – poop flavor? Grass? Hay? Actually, those last two wouldn’t be so bad.

    1. I didn’t really like the taste of tequila either, but using their method makes it much better. The poop however would make it much worse, I’m sure.

      1. Gives new meaning to the idea of “gut flora.”

        1. 🤣🤣🤣 Maybe it will become a trend again!

  23. Tasting Tequila in Mexico seems to be well worth a shot! Before I gave up on alcohol consumption, I always navigated towards tequila as Tequila offers a world of complexity that can be enjoyed like fine wine or whiskey and the drink is more than just an alcoholic beverage for shots and margaritas. Thanks for sharing, and have a good day 🙂 Aiva xx

    1. Tequila Tasting was a lot of fun. I’ve never been a tequila drinker but it ended up being a bmgreat day! Thanks Aiva

  24. Very informative post and great photos too. How interesting about exhaling while swallowing to decrease one’s alcohol intake. Thanks for the warning about Santander Bank; we’ll be in Mexico in January so it’s good to know.

    1. We found CI Banco to have the best rates and was most reliable. Rembrandt to exhale when you have tequila on your trip 😊

  25. We had such a great day on this tour – same as you, our base was Guadalajara and we did the tour as a day trip. It was memorable, had great fun, did loads of tequila and met aMexican couple on holiday from the north and carried on drinking and dancing all evening. She even tried to teach me to salsa – she was on a loser with that one! We have great memories of that day!

    1. 🤣🤣 We were the only non-Mexicans on our tour too, but no salsa was involved, thankfully.

    2. can you please tell me the name of this tour? It’s exactly what we are looking for.

  26. Your visit and tasting in Tequila sounds very interesting. The photo of the Don Valento Distillery looks like it could be a movie set.

    1. The distillery was definitely the quintessential hacienda. 😊 And the day was a lot of fun, Thanks Karen, Maggie

  27. What a special thing to do – and of course it has to be done when in Tequila 🙂

  28. Many years ago I watched a TV program about how tequila was made, and how the way the locals in Tequila drink it is different from how people drink it abroad. I wonder if the latter was invented by partygoers across the border to the north? But anyway, it’s good to know that they no longer use the old method (using mules and their poop) to make mezcal and tequila! The historic center of Guadalajara looks quite nice, and your the late afternoon sun really accentuated the beauty of those old churches.

    1. I couldn’t find an answer to who started shooting it with lime and salt. Some say it was in the US, others say it was in the early days when it tasted bad, but I’m not sure which is correct. Guadalajara does have a few beautiful old buildings but the city overall is quite sketchy. I wouldn’t recommend it. Have you had tequila Bama??

      1. Actually I have, in Bali. And I did it the way every non-Mexican does. But I think that was before I learned about how the locals in Tequila drink it.

  29. Thanks, Maggie for sharing an insightful information on one of the most popular drinks among women. While I had quite some information about Tequila but the virtual tour from the Tequila growing region was new information.

    1. Thanks Arv, we didn’t know what to expect from the landscape or towns in the area. The firelds of blue agave are more picturesque than I thought they’d be.
      I guess margaritas are mostly drunk by women, but shots are popular with everyone, at least in North America. They gave the stats. I can’t remember the amount, but they ship a lot of Tequila to the US.

      1. I agree Tequila shots are quite popular. In this part of the world, they tend to be preferred by females esp. at parties. Usually, males generally pick whiskey or beer.

  30. I love tequila – these are definitely my kind of a distillery tour! It’s interesting to learn how the locals sip the spirit and exhale as they swallow, that’s very clever. And I’m glad they no longer involve mules in the making of it.

    1. Yes, thankfully the mule poop days are over. The tour was a lot of fun, I’m glad we did it.

  31. An exciting tour and great information on how tequila is made, most of which I did not know. Thank you Maggie.

    I like that statue in the town with the lady in the hat and the barrel with the pina (agave heart) on the ground at her feet, that is a cool piece of artwork outside Cantaritos La Guera. Quite iconic perhaps of the town. Is that a bronze statue or some other medium, I wonder?

    I love all the areas of the distilling process you highlighted both and new include that very heavy looking grinding stone in an impeccable clean facility.

    I applaud your rigorous tasting of the fine tequila offerings. I would not last after the first drop no matter if I exhaled after the swallow….LOL Ooowee!.

    The Churches are in really great condition example Our Lady of the Purísima Concepción beautiful stone facade is pristine I notice it seems to be missing a tower?

    General question: Is the name or word Tequila pattented or reserved for certain vintages or areas in Mexio where the drink is distilled? Or does all areas outside the town of Tequila, Jalisco also call what is produced there from the agave plant, Tequila? Just curious.

    Fabulous details Maggie. Thank you for the wonderful share. Cheers! And safe travels.

    1. Hi Suzette, I think the lady with the pina is bronze, but I’m not 100% sure. She kind of looks she’s sitting with the locals doesn’t she?
      The church on the other hand does look quite lopsided, but I think the bell tower is original and was the only one. There’s not a lot written about this church and it also has quite a few different names 🙂
      Tequila can only be produced in Jalisco and a few districts in the neighbouring states where blue agave grows. It seems to be quite regulated since it is a symbol of Mexico. I don’t think other states can even produce it and all it something else.
      It was a fun day, but I was worried at the start that I wouldn’t last through the tour!
      Thanks so much Suzette! Maggie

      1. I am happy to hear you had a great tour and survived the tastings.
        Thank you for the great information on Tequila’s regulated industry. I guess that makes perfect sense. It is more than another alcoholic spirit. Tequila has become a symbol of Mexico… I think.
        Have a good one, Maggie! Safe travels always.

  32. Wow I didn’t even realise there was a place called Tequila! Great tour. 😁

    1. Hahaha I know! It’s not as famous as its drink 🙂 Maggie

  33. You covered the nuances of Tequila production well. Tequila was one of many spirit brands I sold wholesale, on the west coast for many years.

    You are right about the lime and salt that was used to help with drinking tequila from years ago that was not pleasing to drink. In the 80’s and 90’s the Tequila industry modernized with a few big international liquor companies going in and buying up land and small producers. A huge transformation overnight. Good Tequila should never be slammed down as shots but sipped at room temperature or on ice. Good tequila such as aged anejo’s are like fine cognac to be appreciated and admired for the flavors they impart.

    If you like Aperol ,try an Aperol Margarita! YUM!

    We visited Guadalajara twice and absolutely loved it. So much history, mariachi music, and great food.

    Loved this post!

    1. Glad I didn’t make too many errors about tequila since you’re en expert! It was a fun day!

  34. Oh, and agree about Santander bank, not reliable. We stopped using them years ago.

    1. In South America Santander has never worked for us but they did in Mexico, until this happened. We’ll never use them again.

  35. […] Located only 40 km from Puerta Vallarta, it is easy to reach Sayulita for a day trip or longer. You can easily drive, but there are also other options. Old public buses travel between the two cities every 15 min. You can catch them anywhere along the main road in Sayulita. Keep your ticket until you get off the bus as someone may come on board to check. Newer, more comfortable buses run between the bus stations of the two centres a few times a day. There are also direct buses to and from Guadalajara. […]

  36. Your tequila tour sounds fascinating, though I’d have been worried about becoming falling-down drunk 😂 I was in Guadalajara many years ago and spent most of it in a hotel room sick with food poisoning. The only thing I remember apart from that is seeing the huge public market.
    Alison

    1. Well you didn’t miss much in Guadalajara! The exhaling while inhaling trick did the trick so I wasn’t falling down. 😊

  37. I wonder how the salt, lemon and a shot started got started.

  38. We rarely drink the hard stuff, sticking to beer or wine, but the occasional margarita is nice. We hadn’t had the Mezcal version until a visit to Mexico a couple years back. I wonder if your breathing trip works with margaritas too?

    1. Good question, I don’t see why not! Try it and let me know 😊

  39. Great tip on the tequila technique, will definitely try that out the next time we have the chance.

    1. It allowed me to have 10 or more shots of tequila! And I only felt a little giddy, while otherwise I would have been down after the first couple. Try it and let me know 😊 Maggie

  40. The story of tequila making is fascinating. So glad they no longer use the mule poop. I would taste a few using that technique! Fun story.

    1. It was a fun day!

  41. how awesome to learn about how they make tequila, I had no idea and have never heard of that plant. great post as always

    1. It was a fun tour. I heard of the plant but didn’t know much more about tequila. Thanks Andy! Maggie

  42. […] To read more about tequila tasting, read our post Tequila Tasting in Tequila. […]

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